Chloe McKinley, BA-CYC, MACP
Registered Clinical Counsellor & Behaviour Consultant

“And the Day Came When the Risk It Took to Remain Tightly Closed as a Bud Was More Painful than the Risk It Took to Bloom.”

Counselling in South Island for Individuals, Couples, and Families

Chloe McKinley, a registered clinical counsellor (RCC) and behavioural consultant, offers a unique therapeutic approach for individuals who need counselling in South Island. Chloe specializes in addressing the psychological needs of children, adolescents, adults, couples, and families, embracing cultural and gender diverse LGBTQ2 communities. She is one of the few counsellors in South Island to offer both clinical counselling and behavioural consultation.

Chloe was raised in the beautiful West Kootenays (Nakusp, BC) and later moved to Vancouver Island in 1990 to start her post-secondary education at the University of Victoria. She graduated with a Bachelor of Arts in Child and Youth Care (with distinction) in 1998. After this, she spent a decade raising and homeschooling her three children and was extensively involved in the Vancouver Island church community. In 2008, she was employed as a family support worker and child and family counsellor to serve the families of the Cowichan Valley through Integrity Family Services. Chloe also volunteered as a lay counsellor at Cowichan Family Life Association.

Chloe McKinley entered into the Master of Arts in Clinical Psychology program through Yorkville University with a desire to further serve the therapeutic needs of individuals and families. She completed a full-year internship with registered psychologist, Dr. Holly Smith. Chloe studied assessments and psychometrics, facilitated therapeutic groups and practised as a community-based clinician and behaviour interventionist for clients referred with Autism Spectrum and Related Disorders. She also practised her clinical counselling skills under the supervision of registered clinical counsellor, Alistair Findlay. Chloe opened her business, New Bloom Counselling, as a sole proprietor, in 2012.

Specialized Training

Chloe uses an eclectic client-centered approach to therapy, allowing for adaptive treatment plans customized to meet the needs of individuals, families, or couples. She is registered with the British Columbia Association of Clinical Counsellors #10679 and is a Registered Autism Service Provider (over 6 years of age).

Since 2013, Chloe has also continued to work under the clinical leadership of Dr. Holly Smith as the family therapist and Behavioural Consultant for Ladysmith Assessment and Therapeutic Services (LATS) team. The team is currently in transition with the well-deserved retirement of its beloved leader. Now operating as Cowichan Autism Team Services (CATS), we welcome and are accepting referrals from assessing paediatricians, psychologists, and psychiatrists. Chloe will continue to work as part of the multidisciplinary team under the new name of Cowichan Autism Team Services (CATS), providing wrap around services to meet the needs of children, youth, young adults and their families diagnosed with Autism and related disorders. Since opening her practice in 2012 Chloe has continued to develop her clinical counselling skills through pursuing ongoing education and professional development. Her specialized trainings include:

  • Clinical hypnotherapy

  • Couple counselling

  • Eating disorders clinical practices

  • EMDR (eye movement desensitization and reprocessing) therapy

  • Indian residential school generational impact

  • Indigenous cultural competency

  • Family systems therapy

  • Mindfulness practices

  • Multiple trainings in Autism Spectrum Disorder and related disorders

  • Parenting education

  • Psychological assessments – levels A and B

  • Sexual assault intervention

  • Social thinking curriculums

  • Suicide prevention and crisis intervention

  • Trauma and ego-states therapy

  • Trauma informed clinical practices

  • Trust-based relational interventions

Lotus Flower


Inspired by her own healing journey, Chloe chose the lotus flower for its imagery and symbolism. Lotus has Victorian and contemporary meanings. Apart from this, there are various symbolisms tying this flower to Buddhism, Hinduism, and the ancient Egyptian’s religious practices and beliefs, as well as Native American medicinal uses for health and healing.

To Chloe, lotus represents the mystery and beauty of the resilience and healing characteristics of human beings from the flower’s growing habit of rooting in mud and pushing up through the water to bloom, revealing its beauty and essence. In many cultures, the lotus represents:

  • Patience

  • Purity

  • Rebirth

  • Peace

  • Mysticism

  • Enlightenment

  • Self-awareness

  • Direct spiritual contact

  • Emptiness from desire

  • Rising out of suffering

  • Victory over attachments

  • Love and compassion for all things

  • Faithfulness during spiritual development

Chloe’s Favourite Quote

"And the day came when the risk it took to remain tightly closed as a bud was more painful than the risk it took to bloom."

- Anäis Nin

It is in this spirit that Chloe invites you to enter your own healing journey with her, exploring and nurturing your roots to bring forth new blooms through increased understanding and personal growth.

Contact New Bloom Counselling today for more information.

Our Office


New Bloom Counselling

202-394 Duncan St

Duncan, BC, V9L 3W4

Phone: 250-715-5990


Fax: 250-597-7447


Monday: 08:30 AM – 06:30 PM
Tuesday: 08:30 AM – 06:30 PM
Wednesday: 08:30 AM – 06:30 PM
Thursday: 08:30 AM – 06:30 PM
Friday: 08:30 AM – 06:30 PM
Saturday: 09:00 AM – 1:00 PM (when available)
Sunday: Closed

Service area

  • South Island
  • Nanaimo to Victoria


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